Designed with the present and the future community in mind, Allure will rise 43 storeys, offering 509 units, a mix of one-bedroom, two-bedroom, and three-bedroom units, all with premium finishes and breathtaking views of the city. The northwest corner of King Street East and Princess Street is being reimagined as part of the Allure community, combining history with contemporary design.
Allure is a new monument of sophistication and presence that offers residents the chance to experience the ultimate in downtown living. This prime location places you right at the center of the city's incredible next wave of growth, with unparalleled access to Toronto’s comprehensive transit system, including TTC streetcar routes only a minute away from home, and soon, the new Ontario Line – which will become the city’s main east-west connection. With transit service every 90 seconds, everywhere is within your reach.
Downtown Toronto is a bustling metropolis and Allure's location rivals other major global metropolitan centres like New York and London. With the city opening before you, Allure is where distinction meets innovation. Toronto offers endless amenities and opportunities, making Allure the perfect place to experience it all.
EMBLEM is a GTA development company that focuses on building high-rise buildings. They are one of the fastest-growing real estate companies with over 1,600 homes built or currently under construction representing a value of over $1.1 billion dollars. They obsess over design, believing timeless design is the key ingredient to a successful investment and beautiful home, creating simple yet luxurious spaces.